Serious Game Classification

Marketing 101 - The Principles of Marketing Muzzy Lane (U.S.A.), McGraw Hill Higher Education Education UK (United Kingdom), 2010  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Edugame)

Keywords

Edugame - Learning game - Marketing

Purpose

Besides play, this title features the following intents:
  • Educative message broadcasting

Market

This title is used by the following domains:
  • Education

Audience

This title targets the following audience:
 Age : 12-16
Students

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

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Marketing 101 A 3D turn-based Serious Game intended to teach college kids the principles of product marketing and competition.

Platform(s) :

Links

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