Serious Game Classification

Yaris vs Yaris Saatchi & Saatchi Los Angeles (U.S.A.), Toyota Motor Sales (U.S.A.), 2006 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

Yaris vs Yaris Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

Update this description