Serious Game Classification

Suzuki Motocross Challenge Thumbworks (U.S.A.), Suzuki (Japan), 2002

Informations Analyses Discussion

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:

Marketing & Communication message broadcasting

Market

This title is used by the following domains:

Entertainment
Advertising

Audience

This title targets the following audience:
Age : 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

A serious game shaped as a dirtbike racing game to promote the model created by Suzuki.

In the first five weeks after Verizon Wireless started offering a free, downloadable demo of the game on its Web site, more than 100,000 people downloaded the game.

Distribution : Internet - Commercial
Platform(s) : Mobile (BREW)