Serious Game Classification

Sneak King Blitz Games (United Kingdom), King Games (U.S.A.), 2006  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Action - Advergaming - Stealth - Stealth-action

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Entertainment
  • Advertising

Audience

This title targets the following audience:
 Age : 8-11 / 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick DESTROY : explanation of this brick MOVE : explanation of this brick SELECT : explanation of this brick
0 analysis

Comments

Taxonomy
  • "Advertises "Burger King"."

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Sneak King Sneak King is an advergaming title from Burger King for the Xbox and Xbox 360 video game consoles. On November 19, 2006, Burger King started selling it for an additional $3.99 USD ($4.99 in Canada) with any value meal. It is one of three titles released by Burger King and developed by Blitz Games. [source:wikipedia]

Distribution : Retail - Commercial
Platform(s) : Xbox - Xbox 360 (X360)

Links

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