Serious Game Classification

Super Bubble Pop Zombie Studio / Runecraft (U.S.A.), Jaleco (Japan), 2002  

Video Game

Purpose

  • Marketing & Communication message broadcasting
  • Licensed title

Market

  • Entertainment
  • Advertising

Audience

  • 8-11
  • 12-16
  • 17-25
  • General Public

Super Bubble Pop is also a styling gum from Vain International. It can be used to experiment with different hairstyles in a no-fuss manner, and can easily be washed away.

The tie-in between the game and the styling gum came about by the CEOs of Zombie Studios and Vain International being in love and wanting to develop an innovative product within their respective industries.