Serious Game Classification

L'Oréal e-Strat Challenge L'Oréal (France), L'Oréal (France), 2000  

Informations Analyses Discussion
 

Classification

RETRO SERIOUS GAME
(Edumarket Game)

Keywords

Advergame - Datagame - Exergame

Purpose

Besides play, this title features the following intents:
  • Educative message broadcasting
  • Marketing & Communication message broadcasting
  • Training

Market

This title is used by the following domains:
  • Education
  • Corporate
  • Advertising

Audience

This title targets the following audience:
 Age : 25-35
Students

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

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oreal.jpg This game is a " business game " that allows MBA students from around the world to measure their skills in strategy .
The players (in groups of three) are in control of a virtual cosmetics company for two months. They face the environment of the new economy . The game settings are based on the reality of the global cosmetics market and on the expertise of L' Oréal's international strategy.
In addition to being oriented Marketing and sales , this game is also a recruitment tool : the best players are indeed contacted.

Distribution : Internet
Platform(s) : Autre - Browser

Links

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