Serious Game Classification

L'Oréal e-Strat Challenge L'Oréal (France), L'Oréal (France), 2000  

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E.S.A.R. system

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oreal.jpg This game is a " business game " that allows MBA students from around the world to measure their skills in strategy .
The players (in groups of three) are in control of a virtual cosmetics company for two months. They face the environment of the new economy . The game settings are based on the reality of the global cosmetics market and on the expertise of L' Oréal's international strategy.
In addition to being oriented Marketing and sales , this game is also a recruitment tool : the best players are indeed contacted.

Distribution : Internet
Platform(s) : Autre - Browser

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