Serious Game Classification

Dumb Ways to Die McCann Melbourne (Australia), McCann Melbourne (Australia), 2012  

Informations Analyses Discussion
 

Classification

SERIOUS GAME

Purpose

Besides play, this title features the following intents:
  • Subjective message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 8-11 / 12-16 / 17-25 / 25-35 / 35-60
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick DESTROY : explanation of this brick MOVE : explanation of this brick SELECT : explanation of this brick SHOOT : explanation of this brick WRITE : explanation of this brick
1 analysis

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Dumb Ways to Die Distribution : Internet - Free
Platform(s) : iPad - iPhone / iPod Touch - Mobile (Android)

Links

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