Serious Game Classification

In reaction to negative media coverage about its activities and in response to what it considered to be erroneous information about heated social issues linked to it, the Bayer group decided to launch a collaborative serious game, allowing its employees to obtain information and express themselves on a dozen simple subjects. However, if civil society calls for a discussion of the sociotechnical controversies connected to the industry’s activities, it nevertheless remains a sensitive issue within the company framework.
The Tam Tam project is a hybrid solution emerging from the working group, the workshop/debate, the field study, the online videogame and social networks. With this project, we hope to have tested the hypothesis that by helping social actors – in this case companies engaging in processes towards responsibility by taking employee opinions into account – a shift towards a more collaborative society will occur, in which companies have a greater awareness of what civil society expects from them.

Distribution : Internet - Open Source - Free
Platform(s) : Browser (Flash)

Links

• http://www.ktm-advance.com/bayer-tam-tam-la-parole-est-a-vous/
• http://www.groupe-traces.fr/en/project/tam-tam/