Serious Game Classification

Mon âme d'enfant (Petit écolier Lu - Mon âme d'enfant) Lu & Angence Buzzman (International), Lu (France), 2014 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Subjective message broadcasting
  • Goods trading

Market

This title is used by the following domains:
  • Corporate
  • Advertising

Audience

This title targets the following audience:
 Age :
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

Lu AdvertGame Splash Screen The concept:

The Buzzman agency has still struck! For the mark of biscuits Lu, the agency created an interactive movie where the objective is to estimate your percentage of "child's soul". You embody an adult asked to get back his daughter to the school. But the path is full of pitfalls …

On the background of real video sequences, 6 mini-games are proposed to you to test your child's soul. You have to interact with stages and click the elements of the decoration to free the animations.

The test:

An advergame as we like them! Short, effective and playful with a lively music, the bet is totally made a success. The interactive experience also uses all the springs which make the success of a marketing game: social connection with possibility of sharing its score, reward under the shape of discount vouchers, the creation of an original universe in coherence with the positioning of the mark …

The child who slumbers in you did not wait more than that to show itself!

Distribution : Internet
Platform(s) : Browser (Flash)

Links

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