Serious Game Classification

Jimmy Choo trainer hunt 2011  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Hunting in treasure - London - Shoes

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Corporate

Audience

This title targets the following audience:
 Age :
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
MATCH : explanation of this brick MOVE : explanation of this brick
1 analysis

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jimmychoo.jpg Marketing operation geolocation-based by organizing a treasure hunt via Web.

You have to go in various districts of London to pursue a pair of shoes. If you find it,you win her.

Distribution : Free
Platform(s) : Macintosh - PC (Windows)

Links

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