Serious Game Classification

Perrier Secret Place Chris GARBUTT (France), OGILVY FRANCE (France), 2013 Download it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Bottle - Party - Sparkling water

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Storytelling

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 25-35

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick MOVE : explanation of this brick SELECT : explanation of this brick
2 analysis

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perrier1-3.png This video is an interactive advergame. Perrier invites you to party, and live the craziest fantasies of 60 guests in a hidden place in Paris. You must find 5 clues to find a "golden woman" and a "secret bottle" in 90 secondes.
59 guests and 1 goldfish are present in this video with up to 1h20 of content.

Perrier Secret Place is a project which mixes brand entertainment and gaming.

Distribution : Internet - Commercial - Free
Platform(s) : Browser - Macintosh - PC (Windows)

Links

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