Serious Game Classification

Saving the Source (Play Fanta) Fanta (U.S.A.), 2013 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS PLAY
(Advergame)

Keywords

Advert - Fanta - Game

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Entertainment
  • Advertising

Audience

This title targets the following audience:
 Age : 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Play-based
(designed without stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick DESTROY : explanation of this brick MOVE : explanation of this brick SHOOT : explanation of this brick
1 analysis

Comments

Taxonomy
  • "This game (or play) is for anyone so that people remember you have to keep some moments to enjoy yourself and not become grey from boredom and sadness."

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coverpage.jpg A group of friends live in a city where everyone spend their time playing and enjoying themselves. But suddenly, the clock stops, the source of their joy and playfulness have dried up...
Seeing that everything is getting grey and playless, the group of friends begin a quest to find the source; they hope it will revive the cities about and that people will gain colours again and will be playful again.

Distribution : Internet - Free
Platform(s) : Browser (HTML5)

Links

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