Serious Game Classification

Pleasurehunt 3 (La chasse aux plaisirs 5 kisses) Love Brindfors (Sweden), Unilever (International), 2013 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Chocolate - Ice cream - Publicity - Surf-telling

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25 / 25-35 / 35-60
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick DESTROY : explanation of this brick MOVE : explanation of this brick
1 analysis

Comments

Analyses
  • "A young woman must go through 5 levels of play to deliver a man who was kidnapped."

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Capturem.jpg Third episode of Pleasure Hunt, or "how to combine a PC game with romantic kisses." A young woman must deliver his "prince" who was kidnapped in Paris by evil spies. The heroine must save this man from the flames, fighting with a sword, moving in the dark, collecting explosive devices and running on a subway train... The games take place in posh environments such false web pages : pinterest, online sales cosmetics (brand created in Paris), blog about interior design, pastry Paris, Paris Metro. Appear in the game partner products like Iconic design or Make up for ever.
At the beginning of each level, the prince delivers the rules of the game as tweet. At the end of each is presented one of the new products of range developed by Magnum, 5 Kisses.
The games are linked fragrances available in this range, referring to French pastry specialties.
At the end of the game you can post your score on Facebook or Twitter, or send it by email. A sixth game, over the roofs of Paris, is available on Smartphone.


Distribution : Internet
Platform(s) : Browser - Mobile

Links

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