Serious Game Classification

Play to cure (play to cure) Cancer Research UK (United Kingdom), Cancer Research UK (United Kingdom), 2014 Download it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Newsgame)

Purpose

Besides play, this title features the following intents:
  • Educative message broadcasting
  • Informative message broadcasting
  • Goods trading

Market

This title is used by the following domains:
  • Entertainment
  • Scientific Research

Audience

This title targets the following audience:
 Age : 8-11 / 12-16 / 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

play_to_cure Play to Cure™: Genes in Space is a pioneering way of helping these scientists in their mission to beat cancer sooner and all via this world first mobile game.

Instead of one lone scientist analysing a cancer data set by eye for hours, a group of gamers can get through that data simply by playing this space themed game and collecting a valuable and tradable substance dubbed, Element Alpha.

Having more eyes on the data means we could generate more accurate results. And crucially it means moving us closer to the day when all cancers are cured.

THE STORY

A mysterious substance is discovered in the voids of deep space. Dubbed Element Alpha, the substance is refined for use in medicine, engineering and construction and soon the Element Alpha industry explodes galaxy wide.

As an employee of Bifrost Industries, one of the biggest traders of the substance, your job is to collect as much Element Alpha as you can and trade it for upgrades to your spacecraft to help you manoeuvre the asteroid filled space course.


Distribution : Retail
Platform(s) : iPad - iPhone / iPod Touch - Mobile (Android)

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