Serious Game Classification

SNCF Défi ingénieurs 2 (Defi ingénieurs 2) SNCF / TBWA / DAN (France), SNCF (France), 2013 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Edumarket Game)

Purpose

Besides play, this title features the following intents:
  • Educative message broadcasting
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • State & Governement
  • Corporate

Audience

This title targets the following audience:
 Age : 17-25
Students

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

SNCF_defi_ingenieurs the first "Challenge Engineers" was to discover the engineering professions SNCF students, graduates and engineering graduates. This new interactive recruitment campaign mounted in collaboration with TBWA Paris, which is now brought up to the day.

The participants from 180 schools as Central Paris will face challenges imagined by the SNCF engineers to solve mathematical calculations, logical or circulation problems and traveler satisfaction problems.
What bring about a spirit of competition and encourage each player to join the 60 finalists trying to win prizes.

Distribution : Internet - Free
Platform(s) :

Links

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