Serious Game Classification

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:

• Marketing & Communication message broadcasting
• Storytelling

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Market

This title is used by the following domains:

• Corporate
• Advertising

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Audience

This title targets the following audience:
Age : 12-16 / 17-25 / 25-35
General Public

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Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

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