Serious Game Classification
Reveal
(Who will U be ?) L'Oréal (International), l'Oréal (France), 2010
Play it Now !
Video Game
Purpose
- Informative message broadcasting
- Marketing & Communication message broadcasting
Audience
- 17-25
- 25-35
- 35-60
- General Public
" Reveal " L'Oréal ILI to recruit interns and employees worldwide .
A game to prepare for the " first interviews " and that can be very informative for anyone interested in the management of a business, public relations , marketing its products, etc. .
To test their abilities in management , no technical manufacturing employment objective for the game is presented .
The mechanism is based on the ballad of the visitor in 5 environments and it is in these places that the visitor , a student must meet all the characters in order to retrieve information. Each dialogue is to collect information about the visitor , it is a classic model of serious games based on the QCM . All dialogues are there to try to build a profile of the visitor. The purpose of profile is to offer at the end of the game, career ideas based on the temperament and qualities of the person.