Serious Game Classification

Reveal (Who will U be ?) L'Oréal (International), l'Oréal (France), 2010 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Edumarket Game)

Purpose

Besides play, this title features the following intents:
  • Informative message broadcasting
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Corporate
  • Media

Audience

This title targets the following audience:
 Age : 17-25 / 25-35 / 35-60
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick MANAGE : explanation of this brick SELECT : explanation of this brick WRITE : explanation of this brick
1 analysis

Comments

Taxonomy
  • "" Reveal " L'Oréal ILI to recruit interns and employees worldwide .
    A game to prepare for the " first interviews " and that can be very informative for anyone interested in the management of a business, public relations , marketing its products, etc. .
    To test their abilities in management , no technical manufacturing employment objective for the game is presented .
    The mechanism is based on the ballad of the visitor in 5 environments and it is in these places that the visitor , a student must meet all the characters in order to retrieve information. Each dialogue is to collect information about the visitor , it is a classic model of serious games based on the QCM . All dialogues are there to try to build a profile of the visitor. The purpose of profile is to offer at the end of the game, career ideas based on the temperament and qualities of the person."

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reveal_LANDING_HP_access_TEMP.jpg A l'Oréal serious game for students and graduates who are willing to try out many different career options before choosing one. It is aimed at all people who want to integrate a multinational testing the pre online recruitment.

Distribution : Internet
Platform(s) : Browser (Flash)

Links

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