Serious Game Classification

JohnJohn Racing Julian Alvarez (Ja.games) / Editions Dupuis (International), Editions Dupuis (Belgium), 2009 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Entertainment
  • Advertising

Audience

This title targets the following audience:
Age : 12-16 / 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)



JohnJohn Racing Advergame to promote Les Nombrils Comics book.

Distribution : Internet - Commercial
Platform(s) : Browser (Flash)

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