Serious Game Classification

Half The Sky Movement Nicholas Kristof (International), 2013 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Newsgame)

Purpose

Besides play, this title features the following intents:
  • Educative message broadcasting
  • Informative message broadcasting
  • Storytelling

Market

This title is used by the following domains:
  • State & Governement
  • Education
  • Religious
  • Humanitarian & Caritative

Audience

This title targets the following audience:
 Age :
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

Comments

Taxonomy
  • "À propos
    A new Facebook adventure that raises awareness & funds to empower women & girls across the world. Available on desktop/laptop only. French language version coming soon!
    Mission
    In 2009, Nicholas Kristof approached Games for Change, a non-profit that catalyzes social impact through digital games, to serve as the game’s executive producer, believing the game could raise awareness of important issues amongst a generation that’s becoming more and more social media-dependent. The Game is the latest installment of the Half the Sky Movement, which includes the #1 New York Times best-selling book Half the Sky: Turning Oppression into Opportunity for Women Worldwide and a critically acclaimed primetime PBS television series featuring A-list celebrity advocates America Ferrera, Diane Lane, Eva Mendes, Meg Ryan, Gabrielle Union, Olivia Wilde and George Clooney. Like the book and TV series, Half the Sky Movement: The Game raises awareness of women and girls living under difficult circu"
Half the sky movement Description
Half the Sky Movement: The Game is the first Facebook game with direct virtual to real-life translation; the tasks and issues portrayed in the game all have a real-world equivalent in donations and social action opportunities. Players will embark on a global journey which begins in India, and moves on to Kenya, Vietnam, and Afghanistan, ending in the U.S. Along the way, players will meet different characters and take action in a very simple way by unlocking funds from the game’s sponsors to make direct impact. For example, players can collect books for young girls in the virtual world and then activate a real-life donation of books to Room to Read (total of 250,000 books). Players can also choose to make personal donations to any of the game’s non-profit partners at any point throughout the game. NGO partners include the Fistula Foundation, GEMS, Heifer International, ONE, Room to Read, the United Nations Foundation, and World Vision.

Learn more about the game by watching the video here: http://youtu.be/emmCKa-YmDg

Platform(s) : PC (Windows)

Links

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