Serious Game Classification

Renault Trucks Eco-Fuel Driving Renault Trucks (France), Serious Factory (France), 2012 Download it Now !

Informations Analyses Discussion




Besides play, this title features the following intents:
  • Informative message broadcasting


This title is used by the following domains:
  • Corporate
  • Ecology
  • Advertising


This title targets the following audience:
Age : 17-25 / 25-35 / 35-60


The gameplay of this title is Game-based
(designed with stated goals)

Renault Trucks Eco-Fuel Driving - Serious Game en 3D Temps Réel A full digital device to promote solutions Eco Fuel

Through this device, Renault trucks educate the public wants to promote rational behavior and its "Optifuel Solutions."
? The main objective is to inform and accompany truck drivers in the necessary evolution of their driving behavior, whether by conduct or practices by setting some equipment.
But also:
- Capture targeted traffic that will not come to the Renault Trucks brand by digital means traditional
- Differentiate of competition through innovative positioning
- Bring together a community around a common passion
- Provide an alternative vision of the world of trucks to the general public

This game is available in different materials to meet targets and needs:
- Simulator physical salons, to allow rapid turnover of players, immersion and realism are the watchwords.
- A web version whose aim is to encourage players to play more than once.
This support, the simulator is controllable by the mouse and keyboard, but also with a joystick or steering wheel.
- A mobile version of iPhone, iPad, Android phones and tablets, with a touch gameplay adapted to the game.

Distribution : Internet - Free
Platform(s) : iPad - iPhone / iPod Touch - Mobile (Android)