Serious Game Classification

CA Muzik Game Interaction Game (France), Crédit Agricole (France), 2012  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Corporate

Audience

This title targets the following audience:
 Age : 17-25 / 25-35
Students

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

CA-Muzik-Game.jpg Advergame dedicated to a French Bank.

Distribution : Internet - Free
Platform(s) : iPad

Links

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