Serious Game Classification

PILOT B2P Interaction Game (France), Pilot, Interaction Game (France), 2012 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Edumarket Game)

Purpose

Besides play, this title features the following intents:
  • Educative message broadcasting
  • Informative message broadcasting
  • Marketing & Communication message broadcasting
  • Licensed title

Market

This title is used by the following domains:
  • Ecology
  • Advertising

Audience

This title targets the following audience:
 Age : 8-11 / 12-16
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

PILOT B2P B2P= Bottle to Pen is an advergame and a greengame.
In the game the player allows, an abondoned water bottle, to find the way to become a pen.
The ecology message is that many plastic products can be change if they are placed in the proper places by the users

Distribution : Internet - Free
Platform(s) : iPad - iPhone / iPod Touch - Macintosh - Mobile (Android) - PC (Windows)

Links

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