Serious Game Classification

Simbound (The Digital Marketing Serious Game) Louis Havriliuc (Romania), Apollo Edtech SRL-|D (Romania), 2012  

Informations Analyses Discussion




Besides play, this title features the following intents:
  • Educative message broadcasting


This title is used by the following domains:
  • Education
  • Advertising


This title targets the following audience:
Age : 17-25 / 25-35 / 35-60
Professionals & Students


The gameplay of this title is Game-based
(designed with stated goals)

Simbound Bidirectional web marketing learning system, with 2 account types: professors and students. Learners experience realistic online marketing campaigns in a risk free, no cost environment whilst teachers monitor progress and evaluate marketing decisions in real time.

Learn e-Marketing by doing e-Marketing ! By using a complex model and real-world search data learners can practice Search Engine Marketing, E-mail Marketing and Social Media Marketing(last two modules in development) in a no-risk, no-expenses environment. Participants are taken through the essential steps to launching a full online marketing campaign and can rely on analytics data to guide their decisiosn. The learning outcome includes apprehension of important industry metrics and how these can be improved by means of different tactics. The game offers an easy transition from play to working on real online marketing situations. This way learners can start applying their knowledge immediately.

Simbound is at the forefront of experiential e-marketing education and evaluation

Distribution : Internet - Commercial
Platform(s) : Browser