Serious Game Classification

Volvo: Drive For Life Climax Action Ltd., Microsoft Game Studios (U.S.A.), 2005  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Licensed - Racing

Purpose

Besides play, this title features the following intents:
  • Licensed title
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Entertainment
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25 / 8-11
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick MOVE : explanation of this brick
0 analysis

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Volvo: Drive For Life lets players test drive the S40, S60R, and XC90 V8. First each car must be driven on a special test track that demonstrates a unique safety/control feature of each vehicle. Afterwards each car can be modified with a paint job, rims, and interior package and driven on a special track: a highway that winds along the beach and cliffs for the S40, a snowy mountain pass for the XC90 V8, and a race circuit for the S60R. Also included are crash test videos and promotional videos for each of the three cars. [source:mobygames]

Distribution : Retail - Commercial
Platform(s) : Xbox

Links

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