Serious Game Classification

Smart eBall Proximity BBDO (Germany), Smart (Germany), 2011  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advertising - Arcade - Car

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 17-25 / 25-35 / 35-60 / 60+
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick MOVE : explanation of this brick
1 analysis

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Smart eBall An event-only advergame to promote the Smart Fortwo electric car. It's a variant of the game Pong played with the car themselves. You can drive forward or backward to move the paddle in the game.

Distribution : Free
Platform(s) : Arcade

Links

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