Serious Game Classification

Blue Code The SoftAd Group (U.S.A.), Phillip Morris GmbH, 1991  

Informations Analyses Discussion
 

Classification

RETRO SERIOUS GAME
(Advergame)

Keywords

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
Age : 17-25 / 25-35

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:

Similar games


Blue Code You just wanted to call the breakdown service using the public phone, but suddenly a mysterious guy calls you "Adam", chains a suitcase to your arm and tells you to deliver it.

Blue Code is played similarly to the Choose-Your-Own-Adventure books: You just say "yes" or "no". If you have the right item in your inventory the games chooses the appropriate action for you. Because of this most tasks consist of mini-games or buying the right item from the store. The only freedom is the town map where you can choose your next destination. There is no save option.

The freely distributed game is actually just the half of it - you had to request the other half with a codeword found inside the game. [source:mobygames]

Distribution : Retail - Commercial
Platform(s) : PC (Dos)

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