Serious Game Classification

eSmart Nintendo (Japan), Mc Donalds (Japan), 2010  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Exergame)

Keywords

Cooking - Exergame - Fast food

Purpose

Besides play, this title features the following intents:
  • Training
  • Licensed title

Market

This title is used by the following domains:
  • Corporate

Audience

This title targets the following audience:
 Age : 17-25

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

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eSmart "Nintendo and Mc Donalds Japan are teaming up on an employee training tool being developed for the Nintendo DS.

The Serious Game, titled “eSmart,” reportedly cost 200 million yen ($2.2 million) to produce and will be used to train part-time employees. Two DS systems will be in each of the 3,700 Japanese McDonalds locations.

McDonalds Japan is hoping it will appeal to younger generations and cut training time in half , because just about everyone in Japan is familiar with Nintendo’s portable gaming device." [source : Serious Games Market]

Distribution : Commercial
Platform(s) : Nintendo DS

Links

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