Serious Game Classification
L’Expérience
ACTIPLAY SA (France), PROCTER & GAMBLE (Groupe Unilever) (International), 2010
Classification
SERIOUS GAME
(Advergame)
Keywords
Purpose
Besides play, this title features the following intents:
- Marketing & Communication message broadcasting
Market
This title is used by the following domains:
- Entertainment
- Advertising
Audience
This title targets the following audience:
Age : 12-16
/
17-25
General Public
Gameplay
The gameplay of this title is
Game-based(designed with stated goals)
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