Serious Game Classification

L’Expérience ACTIPLAY SA (France), PROCTER & GAMBLE (Groupe Unilever) (International), 2010  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Advertising - Karting - Race - Shampoo

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Entertainment
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

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COMPG.jpg Distribution : Internet - Free
Platform(s) : Macintosh - PC (Windows)

Links

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