Serious Game Classification

Bulletproof Mobigame (France), Mobigame/Amnesty international (International), 2011  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Subjective message broadcasting

Market

This title is used by the following domains:
  • Humanitarian & Caritative
  • Advertising

Audience

This title targets the following audience:
Age : 17-25 / 25-35 / 35-60
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)



Bulletproof.jpg Distribution : Internet - Commercial
Platform(s) : iPhone / iPod Touch

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