Serious Game Classification

Magnum Pleasur Hunt across the Internet ( Magnum Pleasurehunt1) Unilever (International), Golin Harris (Magnum) (International), 2011 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Chocolate - Ice cream

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25 / 25-35 / 35-60
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
MATCH : explanation of this brick DESTROY : explanation of this brick MOVE : explanation of this brick
1 analysis

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Magnum Pleasur Hunt Advergame for Magnum Ice Cream.

Distribution : Internet - Free
Platform(s) : Browser

Links

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