Serious Game Classification

Hair Be 12 L'Oréal Produits Professionnels (International), Net Division (groupe Genious) (France), 2006 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Edumarket Game)

Purpose

Besides play, this title features the following intents:
  • Educative message broadcasting
  • Marketing & Communication message broadcasting
  • Training

Market

This title is used by the following domains:
  • Education
  • Corporate

Audience

This title targets the following audience:
 Age : 17-25 / 25-35 / 35-60
Professionals & Students

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
MATCH : explanation of this brick CREATE : explanation of this brick MANAGE : explanation of this brick SELECT : explanation of this brick
1 analysis

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Hair Be 12 Hair be 12 simulates the daily life of a hairdressing salon. It is made of:
- 12 episodes (each of these twelve episodes corresponds to a month of the year)
- Each episode is divided into 12 tests
- An episode lasts at least 12 minutes.

The main goal of this on-line pedagogical tool is to increase the virtual sales of the salon and the level of the five following skills : customer relations, consultation, customer loyalty, booking, health/safety.

At the end of each episode, Users are ranked in one of the three following categories :
"Junior", "Challenger" or "Star".


Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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