Serious Game Classification
Hair Be 12
L'Oréal Produits Professionnels (International), Net Division (groupe Genious) (France), 2006
Play it Now !
Classification
SERIOUS GAME
(Edumarket Game)
Purpose
Besides play, this title features the following intents:
- Educative message broadcasting
- Marketing & Communication message broadcasting
- Training
Market
This title is used by the following domains:
Audience
This title targets the following audience:
Age : 17-25
/
25-35
/
35-60
Professionals
&
Students
Gameplay
The gameplay of this title is
Game-based(designed with stated goals)
The core of gameplay is defined by the rules below:
Similar games
Hair be 12 simulates the daily life of a hairdressing salon. It is made of:
- 12 episodes (each of these twelve episodes corresponds to a month of the year)
- Each episode is divided into 12 tests
- An episode lasts at least 12 minutes.
The main goal of this on-line pedagogical tool is to increase the virtual sales of the salon and the level of the five following skills : customer relations, consultation, customer loyalty, booking, health/safety.
At the end of each episode, Users are ranked in one of the three following categories :
"Junior", "Challenger" or "Star".
Distribution : Internet - FreePlatform(s) : Browser (Flash)
Links