Serious Game Classification

Admongo Fleishman-Hillard / The Federal Trade Commission (U.S.A.), Fleishman-Hillard / The Federal Trade Commission (U.S.A.), 2010 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Edugame)

Keywords

Advertising - Learning game

Purpose

Besides play, this title features the following intents:
  • Educative message broadcasting

Market

This title is used by the following domains:
  • Education

Audience

This title targets the following audience:
 Age : 8-11 / 12-16
Students

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

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Admongo AdMongo is an interactive website and a moderated learning environment that introduces young children (8-12) to idea ad literacy, which are the core concepts of how marketing and advertising is targeted towards them. The game was designed to educate children on the psychology of advertising and to provide them with the knowledge to become better, more informed consumers.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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