Serious Game Classification

Campto Medpict / Julian Alvarez (Ja.games) (France), Pfeizer (France), 2008  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Health - Health game

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Healthcare

Audience

This title targets the following audience:
 Age : 25-35 / 35-60 / 60+
Professionals

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick SELECT : explanation of this brick
1 analysis

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Campto.jpg Advergame for medecines.

Distribution : Retail - Free
Platform(s) : Macintosh - PC (Windows)

Links

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