Serious Game Classification

Follow Your INSTINCT SamsungCanadaFilms (Canada), Samsung (Canada), 2010 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Interactive movie - Mobile - Storytelling

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Storytelling

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
MATCH : explanation of this brick SELECT : explanation of this brick
1 analysis

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Follow Your INSTINCT To promote their new phone Instinct, Samsung created an interactive online video campaign on YouTube called “Follow Your Instinct.” Using YouTube’s annotations feature, which allows clickable links embedded in the video to other videos, users can follow multiple story lines by choosing where to go next. At the end of each short clip you are presented with two choices. For example: 1) Follow you Instinct or 2) Go to your desk

Distribution : Internet - Free
Platform(s) : Browser

Links

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