Serious Game Classification

Interactive zombie movie adventure (DELIVER ME TO HELL / REAL ZOMBIES ATTACK) Katie O'Brien / Logan Mcmillan / Bryce Holthousen... (New Zealand), Hell Pizza (New Zealand), 2010 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Fun food - Interactive movie - Pizza - Storytelling - Zombie

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Storytelling

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
MATCH : explanation of this brick SELECT : explanation of this brick
1 analysis

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Interactive zombie movie adventure - DELIVER ME TO HELL - REAL ZOMBIES ATTACK Advergame for Hell Pizza.

Objective: Help Steve get across the city to deliver his pizza without being KILLED by the zombies. Make it all the way and put yourself into the draw to win a years supply of Hell Pizza!!!

Distribution : Internet - Free
Platform(s) : Browser

Links

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