Serious Game Classification

Shell: Product Demonstrator Lateral Visions (United Kingdom), Shell Global Solutions (United Kingdom), 2006  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 17-25 / 25-35 / 35-60 / 60+
Professionals

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

Shell: Product Demonstrator a driving game that demonstrates Shell products.

Platform(s) : PC (Windows)

Links

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