Serious Game Classification

Plunge and Play Coca-Cola, Canada/Nestea (U.S.A.), 2008 Play it Now !

Informations Analyses Discussion

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:

Marketing & Communication message broadcasting

Market

This title is used by the following domains:

Advertising

Audience

This title targets the following audience:
Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

Plunge and Play is a simple arcade style advergame from Nestea. Dive as deep as you can while avoiding obstacles. Select Plunge and Play from the introduction screen and enjoy.

Distribution : Internet - Free
Platform(s) : Browser (Flash)