Serious Game Classification

Unique Match The Motion Monkey (United Kingdom), The Anthony Nolan Trust (United Kingdom), 2009 Play it Now !

Informations Analyses Discussion




Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting


This title is used by the following domains:
  • Advertising


This title targets the following audience:
Age : 12-16 / 17-25
General Public


The gameplay of this title is Game-based
(designed with stated goals)

Unique Match This advergame brings attention to the thousands of leukemia patients whose lives depend on finding matching tissue type donors. Match the color sequences at the bottom of each tile and change lives. While this was developed for a UK based trust, the message is something we can all take to heart. Simple left, right, down arrow control. Perfect example of game play and message relevance. If you want to change the audio, just turn it off (lower right) and fire up something from your personal collection. We recommend Henry Mancini/Baby Elephant Walk if you have it!

Distribution : Internet - Free
Platform(s) : Browser (Flash)