Serious Game Classification

Krezip Music Box ACHTUNG! (Netherlands), Sony / BMG - NL (Netherlands), 2009 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)



Krezip Music Box In 2007 Krezip celebrated its 10 year anniversary and released the Dutch band’s album “Plug it in”. To promote the new CD the Krezip Music Box was created. The advergame challenges visitors to keep the music box at the right pace in order to listen to the hit song “Play this game”. Use your mouse to make circles around the outside edge of the stage at just the correct speed, too slow and the band stops playing, too fast and you break up the band (literally). The task gets harder as the song progresses. If your wrist needs a workout then play this advergame.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

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