Serious Game Classification
Krezip Music Box
ACHTUNG! (Netherlands), Sony / BMG - NL (Netherlands), 2009
Play it Now !
Classification
SERIOUS GAME
(Advergame)
Purpose
Besides play, this title features the following intents:
- Marketing & Communication message broadcasting
Market
This title is used by the following domains:
Audience
This title targets the following audience:
Age : 12-16
/
17-25
General Public
Gameplay
The gameplay of this title is
Game-based(designed with stated goals)
In 2007 Krezip celebrated its 10 year anniversary and released the Dutch band’s album “Plug it in”. To promote the new CD the Krezip Music Box was created. The advergame challenges visitors to keep the music box at the right pace in order to listen to the hit song “Play this game”. Use your mouse to make circles around the outside edge of the stage at just the correct speed, too slow and the band stops playing, too fast and you break up the band (literally). The task gets harder as the song progresses. If your wrist needs a workout then play this advergame.
Distribution : Internet - FreePlatform(s) : Browser (Flash)
Links