Serious Game Classification

Rooftop Racer Crispin Porter + Bogusky (U.S.A.), Coca-Cola Zero (U.S.A.), 2008 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Fun food - Soda

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

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Rooftop Racer Balance the Coca-Cola Zero bottle on top of your race car. Simple arrow keys control and fast action graphics make this a great challenge.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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