Serious Game Classification

Capture The Cube Tribal DDB Dallas (U.S.A.), Mountain Dew (U.S.A.), 2007 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Drink - Fun food - Robot

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Storytelling
  • Licensed title

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 8-11 / 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

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Capture The Cube This refreshing advergame lets you play a Transformer seeking to retrieve the Allspark Cube from a secret lab hidden deep within a dam. Use the arrow keys to search through each level and the enter key to change into vending machine mode to avoid being detected. The spacebar key allows you to interface with glowing objects. Do the Dew! You

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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