Serious Game Classification

Health Benefits Unit9 (United Kingdom), Got Milk / CMPB (U.S.A.), 2009 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Fun food

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
MATCH : explanation of this brick SELECT : explanation of this brick
1 analysis

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Health Benefits Check out the new flagship website from the folks at Got Milk? Six cool characters help to communicate the key benefits of milk in a fun and informative way. The advergames are simple yet challenging. Use your mouse to work your way through each. Lots of fun for everyone, especially kids!

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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