Serious Game Classification

A Game of Two Continents AKQA (International), PG Tips / Unilever (International), 2009 Play it Now !

Informations Analyses Discussion

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:

Marketing & Communication message broadcasting

Market

This title is used by the following domains:

Advertising

Audience

This title targets the following audience:
Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

Join Monkey on his journey from the tea farms in Kenya across the ocean and home to England for tea with the Queen. Play all three levels to complete this wonderful advergame. Use the arrow keys to move and the spacebar for elephant runs and monkey jumps. Collect the PG Tips Tea along the way for extra points. A smashing good time with or without crumpets!

Distribution : Internet - Free
Platform(s) : Browser (Flash)