Serious Game Classification

Rooftop Runner Matmi games (United Kingdom), Cancer Research UK (United Kingdom), 2009 Play it Now !

Informations Analyses Discussion

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:

Marketing & Communication message broadcasting

Market

This title is used by the following domains:

Healthcare
Advertising

Audience

This title targets the following audience:
Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

Run as fast as you can to get to the 10K race. This cool advergame was designed to raise awareness for Cancer Research UK. Simple arrow key control for running, jumping, climbing, and ducking make this a brilliant game for all ages. Collect as many coins (sponsorships) as possible. The more you have when time expires, the higher your score. Lovely!

Distribution : Internet - Free
Platform(s) : Browser (Flash)