Serious Game Classification

Joe Biz, Small Business Adve.. Doner (U.S.A.), The UPS Store (U.S.A.), 2009 Play it Now !

Informations Analyses Discussion

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:

Marketing & Communication message broadcasting

Market

This title is used by the following domains:

Advertising

Audience

This title targets the following audience:
Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

Win daily prizes or a fabulous vacation. Register and play four advergames promoting a service from the UPS Store. The games are easy to play. Just click the cardboard box on the bottom left to get started. The graphics are clean with a nice 3D design. The games are timed to add a sense of urgency to your play.

Distribution : Internet - Free
Platform(s) : Browser (Flash)