Serious Game Classification

Operation: Dairy the game Singularity (U.S.A.), Mid Atlantic Dairy Association (U.S.A.), 2010 Play it Now !

Informations Analyses Discussion


(Edumarket Game)


Cow - Farm - Quiz - Video


Besides play, this title features the following intents:
  • Informative message broadcasting
  • Marketing & Communication message broadcasting


This title is used by the following domains:
  • Education
  • Advertising


This title targets the following audience:
Age : 12-16 / 17-25
General Public


The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:

Similar games

Operation: Dairy the game The Mid-Atlantic Dairy Association (MDA) has, as part of its mission, a goal to educate the public on the quality and values of American dairy farming. The MDA wanted a way to extend this education to a young audience in a fun way, so Singularity created "Operation: Dairy" and brought a virtual dairy farm to life. This entertaining game, featuring Cammie the Calf, teaches children about the care dairy cows get on the farm in an engaging, interactive way.
The player has to explore the picture, to look videos and then to reply to quizz.

Distribution : Internet - Free
Platform(s) : Browser (Flash)