Serious Game Classification

Operation: Dairy the game Singularity (U.S.A.), Mid Atlantic Dairy Association (U.S.A.), 2010 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Edumarket Game)

Keywords

Cow - Farm - Quiz - Video

Purpose

Besides play, this title features the following intents:
  • Informative message broadcasting
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Education
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick SELECT : explanation of this brick
1 analysis

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Operation: Dairy the game The Mid-Atlantic Dairy Association (MDA) has, as part of its mission, a goal to educate the public on the quality and values of American dairy farming. The MDA wanted a way to extend this education to a young audience in a fun way, so Singularity created "Operation: Dairy" and brought a virtual dairy farm to life. This entertaining game, featuring Cammie the Calf, teaches children about the care dairy cows get on the farm in an engaging, interactive way.
The player has to explore the picture, to look videos and then to reply to quizz.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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