Serious Game Classification

McCafe' Maddness ForgeFX / Firefly Interactive (U.S.A.), McDonald's (U.S.A.), 2010 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Café - Drink - Food

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick MOVE : explanation of this brick
1 analysis

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McCafe' Maddness Advergame for Mc Café from Mc Donald's. The player has to keep his Mc Café balanced on the roof.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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