Serious Game Classification

World of Confusion Koko Digital Ltd. (United Kingdom), Confused.com (United Kingdom), 2010 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Bank - Money

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick CREATE : explanation of this brick
1 analysis
World of Confusion This advergame for a bank challenges you to take control of a pencil where you draw bridges, ramps and barriers to successfully navigate your characters to the end of each level as fast as possible. The game features elements that need to be avoided including nasty spikes, heavy weights, and fire hazards. Helpful items include teleport stations, oscillating fans and safety zones.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

Update this description